Why should you get involved?

Operation Pollinator creates a valued opportunity to connect with growers and to promote positive environmental food production.

  • Significantly increase pollinating insect numbers
  • Hugely benefit butterflies and other insects
  • Improve crop yields from better pollination
  • Simultaneously create habitats for small mammals and farmland birds
  • Simplify field management
  • Deliver soil and water protection measures
  • Qualify for additional environmental payments
  • Create a premium brand market for produce
  • Develop strong links with retailers
  • Establish more sustainable economic farming systems

Why should you get involved?

The plight of pollinators is widely recognised by the public, with a positive reception for those that take action to resolve the problems.

Operation Pollinator creates an exclusive produce branding opportunity for select retailer partners, which can be replicated across many areas of food produce, including fruit, vegetables and cereals.

Adopting the initiative demonstrates growers and retailers care for the environment where food is produced and securing sustainable supplies – developing closer links throughout the food production chain. It meets objectives for a retailer’s Corporate Responsibility plans and good governance of food supplies.

Involvement with Operation Pollinator creates
customer loyalty for good food produced with care
for the environment.

Operation Pollinator creates a valued opportunity to connect with growers and to promote positive environmental food production.

syngenta logo